Um estudo da Cision relativo às duas últimas edições do Caminhos do Cinema Português (CCP) conclui que houve um incremento de 32% de cobertura noticiosa sobre o festival. Entre 2017 e 2018, o potencial de retorno mediático duplicou, atingindo os 618 mil euros, num total de 197 notícias sobre o evento, e a audiência acumulada aumentou quase três milhões de impressões, passando de 6,4 milhões, em 2017, para 9,3 milhões, em 2018.
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